Webinar Master

Book Review: Webinar Master from Donald Taylor

I downloaded Don’s Webinar Master eBook the day it came out and ready pretty much all of it straight away. It came at a time when I am becoming more and more involved in webinars, both at work at WBS, my involvement with ALT and Learn Appeal, and as an observer/participant in learning-related online seminars.

“There is no real difference between the intimacy and informality of a conversation with friends and what you say online. You still need to be engaging, and to know your audience. If you are also fully prepared, you will do an excellent job.” Donald H Taylor, 2015

Don writes from nine nine years experience of developing and delivering online seminars for the Learning and Skills Group (LSG), so it’s pretty clear to say that Don has seen many changes to the technology and features available in the systems on offer. What strikes me about the book and what Don has written here is that the basic skills needed to plan and run an effective webinar haven’t changed – you still need to carefully plan for an audience who will have many more distractions  that usual, that will be quick to leave unless they are engaged, that will be slow to react or reluctant to ‘chat’ unless they are displeased, and that you will never know how you’re doing until it’s too late.

“I strongly believe that an effective webinar relies on live contributions from attendees. If your platform does not offer a chat area which everyone can contribute to, and read, then I would change platform.” Donald H Taylor, 2015

It isn’t easy, however, to be a ‘webinar master’, I don’t claim to be any good presenting, whether in person or online, but Don’s book covers enough for me, and indeed anyone, to learn a few more skills and to be aware of what will help take a simple presentation and make it an experience.