I enjoy reading on my various devices (Pad, Phone, Kindle … more on that next week) but what about other people? Has the Kindle, Sony Reader, B&N Nook, Kobo, etc found it’s way into mainstream culture yet in the way the manufacturers have hoped?
Um, no! Even though Amazon claim that more eBooks were bought from their store than physical editions it seems the public is still against the electronic device. The infographic below (click the image for the full version) has some interesting facts and figures.
Other figures reported are (of the 2,873 surveyed):
- 68% have not read an eBook.
- 65% cite lack of device as the reason (I wonder how many had a smartphone and didn’t realise they could still read it?).
- 88% of those who have not read an eBook say they do not intend to do so in the next six months.
- 54% of those who have read an eBook didn’t pay for it, while 11% paid more than $11 (about £8).
- 33% read a reference book (but what kind of reference book? Dictionary, scholarly text, research journal, etc?)
- 40% have read 6 or more eBooks.
What about you – do you read online, on screen, or will you always want the well-thumbed paper copy?