When I read this article – “Invest in Your Customers More Than Your Brand” – from the Harvard Business Review (HBR) I couldn’t help but make similarities between ‘brand’ and ‘learning’, between ‘customers’ and ‘students’. That is why this post is called “Invest in your ‘students’ more than your ‘learning’.”
I know we shouldn’t see students as customers but the simple truth is that many of them think of themselves that way and, since students are paying up to £9,000 per year for their University degrees now, Universities are competing for students numbers in similar ways to companies competing for High Street or online shoppers.
There are some incredibly recognisable brands in the world today, but why are they so big and so memorable? When someone mentions a big brand what do you think? If I mention Nike do you think about the ‘tick’ logo, the quality of product, or the sports personality wearing it? If I ask about Marks & Spencers do you again think green and gold logo or the ease of parking at their stores? There is a difference here between what the organisation wants their brand to be, and what their customers think their brand is. Brand is not necessarily what you want it to be, but what your customers thinks it is. Continue reading
I will not copy the whole post from Joshua Kim but strongly recommend you read his original article for the whole picture, not just my interpretation – ‘10 dubious claims about Technology and Learning‘.
Here are Joshua’s claims he wants to refute:
- The quality of courses has remained more or less constant over the past decade. Untrue.
- Campus investments on technology have been focused on equipment or software rather than teaching and learning. Misleading.
- People who work in academic technology are primarily technologists. Untrue.
- Tenured faculty are not innovative in integrating technology into their teaching. Untrue.
- Non-tenure track, part-time, adjunct and visiting faculty are less innovative in integrating technology into their teaching. Untrue.
- The demand for new methods of teaching, such as flipped classrooms and blended learning, is coming from the students. Untrue. Continue reading
Get a nice little image like this for your eLearning resources, made up of your own content from this website: www.fodey.com/generators/newspaper/.
Here’s one I made earlier from the introduction to my recent “What is a Learning Technologist (part 8)” post.
Whilst it doesn’t generate an image that’s nearly big enough to showcase any meaningful content it could be a well placed and personalised image to introduce a new section of your learning resources, or part of a montage of images / clippings for a class review, or a unique image for your next PowerPoint presentation? How would you use this?
Simply input your Newspaper name, publication date, and article title as well as the main text you want the generator to use and then press the ‘Generate’ button, like this: