Twitter & Facebook use by Russell Group Universities

Here are two excellent reports on the (Institutional) use of Twitter and Facebook by the Russell Group Universities;

What I take from these two posts and the lists/stats that have been collected is that there does not seem to be a uniform approach to the way the social media are being used. Are Universities using these tools because they think they ‘have’ to in order to be seen as progressive, modern, interested, social, etc, or is there a well-defined and implemented strategy behind the decision? I fear  it is more likely to be the former than the latter.

What do you think? Do you run/maintain an ‘official’ channel?

Many thanks to Brian Kelly (@briankelly) for the posts and analysis of results.