I’ve talked about QR Codes for a long time now. They haven’t really lived up to the hype, and even I admit this now. But every now and again they pop up and someone does something ‘new’ with them. It may not be “wow, amazing” but it’s enough to remind us that there is still life in them yet.
Do you remember the supermarket that was set up in the underground station? If not then watch this: Tesco Homeplus Virtual Subway Store in South Korea. And I’ve talked about QR Codes being used in the Library too.
Well, what about combining these two ideas .. someone did. If you happen to be in Bucharest and are waiting for a train, you now have the chance to download an eBook to read for the train journey home, if you also happen to have forgotten to get yourself something to read before leaving home.
Just like the Tesco example above, the subway station (in association with a well known mobile operator) is covered with pictures of the library walls, complete with shelves and book spines, each with a custom QR Code that, when scanned, will enable you to download the book of your choice.
What do you think – good idea, or have QR Codes had their day?