I love it when a personalised, yet templated, email drops in my inbox and looks something like this …

“Hey Hopkins.
Noticed you’re the #REF! for LearningMate, I imagine you’re looking for ways to increase …”

Yup. Move along.

To be clear, I have nothing against outreach and/or a templated approach to communications. I do, however, think a little bit of effort can be put into the enterprise and get it right, sort out any errors, and get the manner of addressing me right (the last time anyone called me by my surname was at school!). Please.

Photo by Joanna Kosinska on Unsplash